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In Mobile Carriers and Wireless Healthcare Opportunities, Parks Associates reports that more than 40 million U.S. smartphone owners are active users of at least one wellness or fitness app. “About one in four heads of household in broadband households use a mobile app to track their fitness progress or calorie intake, and the research firm expects usage and adoption to increase with the release of new mobile form factors such as the Apple Watch.”

This consumer-led movement is another reason why having a BYOD wellness strategy is so important. It allows employers and other organizations to benefit from a consumer trend, which results in higher engagement and more affordable wellness programs, and allows employers to benefit from the rise in free mobile health and wellness apps that are competing against wearables.

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